Create a launch timetable to coordinate announcement of scan results, public education, installation of ash receptacles, and distribution of pocket ashtrays. Program roll out is best if these activities are more simultaneous than sequential. As a guide, use this scheduling resource.

Roll out the media. Start print, radio, TV, or other ads. Announce scan results and program kick-off. Make some noise about new ash receptacles and where smokers can get a FREE pocket-ashtray. Need help? Try these resources:

• Proclaim the city’s fight to stop cigarette littering. Here’s a model proclamation.
• Engage local media. Start with a news release.
• Show and tell residents about the cigarette litter problem with print ads and photos.
• Get public education fliers in the hands of tourists, businesses owners, and residents.

With help from a great media campaign, Abilene, TX reduced cigarette litter by 56%.

 

Place ash receptacles at targeted transition points. Time installation to news release announcing program or scan results, or other public education. You can find a contact list of ash receptacle manufacturers and distributors here.

 

 

 

Hand out pocket ashtrays. Organize adult volunteers to distribute pocket ashtrays at intersections, store fronts, or green spaces in the cigarette litter prevention program area. Target places where the cigarette litter scan turned up a lot of butts.