
Evaluate Program Impact
Conduct regular follow-up scans. Go back to the same area where you conducted an initial cigarette litter scan and scan again at regular intervals to confirm the program is reducing cigarette butt litter. This will provide concrete results for the task force to announce to the community.
Target the first follow-up scan any time between five weeks and three months after the start of a Cigarette Litter Prevention Program. As you expand the program or move to new target areas, conduct a new scan and plan ongoing follow-up scans in those locations as well.
Gauge public awareness. Check in with how well the program is making local residents aware of the issue—and the city’s program. Track media coverage. Consider a small resident survey to measure public awareness.
Consider a small resident survey to measure public awareness. Use this model survey to help create your own on Survey Monkey or another online tool.
The reductions in the scans this year are proof that the program is working, and the three re-scans are even more revealing with such remarkably significant changes. |
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Carol Doss, |
Take a look at how Hot Springs / Garland County Beautification Commission in Arkansas tracked their media views
